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In-store interventions to encourage healthier purchasing: What we can learn from the supermarket industry (2019)

By Allison Karpyn and Darya Minovi

Supermarkets sit at a critical juncture and play an important role in determining how and what food we buy. During this Edible Inquiries discussion hosted on May 20, 2019, Dr. Allison Karpyn and Darya Minovi discussed how supermarkets use placement, promotion, and price to induce impulse purchases of unhealthy foods and how similar strategies can be used to nudge healthier purchasing. What does the current research tell us about the effectiveness of shelf tagging, product placement in the store, and taste testing? And what are effective retail policies at the state and local level that communities can pursue to create a food retail environment that supports healthy eating?